The multidisciplinary and creative firm Hatem+D has designed an integrated branding concept for the first Boutique Zazz, in Quebec City.
The firm wanted to create a customer experience in which paths lead them through stations displaying different arrays of products. The general concept is built around the linearity of hair. This vectorial concept is reinforced by custom-made chain curtains that divide different sections of products, to create a distinctive feature. Those curtains are also used on the mezzanine to give privacy in an area reserved for hair and wig stylists. Every element is custom built, from furniture to Zazz's lighting and other unique signage for the boutique.
The linear decor is made up of a mix of white in gloss and matte finishes and transparent colour to create an iridescent effect. The shapes, colours and textures are used to put emphasis on products and focal design points like the front desk and the stairwell. Suspended and backlighted furniture, displays that extend the height of the high ceilings, a creative ceiling finish, and many mirrors have been to create a volumising effect.
Photo credit: Maxyme Gagné