Yes, this is a men's fashion post. And it feels right. This season's London Collections: Men was my first ever thanks to an invitation from long-term London Fashion Week sponsor Toni & Guy to go backstage with their session team to cover the looks. My aesthetic preferences in both fashion and home decor have been shifting from the slightly fussy to pared-down and minimalist (the design of the blog is going to be overhauled to reflect this and it can't happen too soon). More gender neutral. Sometimes you need a palate cleanser and men's fashion seems to be the melon sorbet.
I was able to attend three shows with Toni & Guy, the first being Matthew Miller, a British designer known for his structured tailoring, performance fabrics and engineered digital prints. The mainly navy pinstriped collection was inspired by WWII demobilisation suits which had a look of being taped up, sometimes with printed messages, and up close I caught some frayed edges on the lapel of an all-navy blazer which took the structured tailoring into a more casual territory suited for guys of the models' ages. Flower garlands - like memorial wreaths? - worn around the neck and wrists gave the outfits colour and organic texture. And then there was the hair which finished the look. Some of the models were cropped super short and therefore needed no styling, while others got the full seriously slick military treatment from the Toni & Guy team - headed by Chie Sato - who used their own army of tools and products to create "40's/50's military young boy with a twist".
Want to create the look? Here how's Toni & Guy did it, using their session kit which included the label.m Diffuser, label.m Pin Tail Comb and label.m Pro-Advanced Straighteners:
1.This look works best for straight hair. Use a mix of label.m Extra Strong Gel and label.m Gel and apply product on comb and move through hair from roots to end.
2.From either the left or right side take a section of hair from the corner of the head to create a side parting.
3. On the opposite side, depending on hair density, take a horizontal section to create an undercut look. On both sides of head comb hair until completely slicked back and then start drying the sections with a diffuser (and if possible a setting net - you can see one being used below.)
4. When dry, move to top part either combing to the side or forward and dry with a diffuser (again using net if possible). To make hair nice and flat use straighteners from corner to end of the hair to create texture and so that ends are completely straight. To finish, use label.m Hold and Gloss and blast with cold air for maximum shine.
I love the options this technique gives to a style that is short underneath and long on top; you can slick the top down on the side or wear it longer in the front depending how you're feeling that day.