PONO is the Hawaiian word meaning 'righteousness.' And the Warrior Refined Necklace in 'Beach', above, embodies all kinds of goodness: it is made of sculpted, lacquered wood; is manufactured in Italy under strict environmental regulations; and it's from PONO by Joan Goodman, an NY-based, environmentally and socially conscious accessories company that has initiated the Give Love, Practice Peace Campaign. Three collections have been created with the purpose of donating a portion of the profits to designated charities: Save the Planet supports The Climate Project; Brightness of Life assists Give a Girl a Chance; and Arctic Awareness is for the Natural Resource Defense Council (NRDC).
And you can win this gorgeous statement necklace that retails for $550! For a chance to make it yours, you need to do the following:
- Become a Fan of PONO on Facebook
- Become a Fan of The Swelle Life (New!)
- In the comments section of this post, tell us what you're doing to help a social cause or what you plan to do!
- Re-tweeting this post on Twitter will get you a second entry!
The winner will be chosen at random next Sunday, August 30th at midnight, London time. Anyone can enter. The announcement will be made on Monday. Pomaikai! (Good luck!)
Here's my awesome friend Tammy of You Say Potato, a fantastic cooking blog, doing a stellar job modeling the Warrior Refined necklace. Especially considering it was completely spontaneous! I put it around her neck on Yonge St. in Toronto and snapped the photo, luckily she was up for it!
Joan Goodman, a button-maker for 20 years, has a genuine appreciation and love for nature, having lived in Hawaii in the 70s. These qualities are reflected in her jewelry designs as well as her business model. Her necklaces, bracelets, bangles and earrings are made of high quality wood, resins and unusual materials such as cow horn and are typically bursting with colour. And they've been featured in many fashionable films and TV shows including The Devil Wears Prada and Gossip Girl.
Here, Joan gives us a glimpse into her life with PONO:
How did you make the transition from making buttons to creating jewelry?
I'm very lucky in that I work with two amazing Italian button factories. It was somewhat of a natural progression to push the envelope and try something new.
Can you tell us how your time living in Hawaii has shaped what PONO has become today?
The inspiration of PONO is in the beauty and colour of Hawaii. The ocean, the flowers, the trees, the mountains, the birds...some part of all these elements is infused in every piece.
PONO is both environmentally and socially conscious, yet you are able to offer a range of price points that includes the very affordable. How are you able to achieve this while demanding a high level of quality?
We work with our Italian factories to make it possible. We try to cover a wide-range of prices; it's not always easy to make that happen and stay true to your beliefs. But we do our best without compromising our beliefs.
What do you attribute to your success as a designer who has made it all happen for herself?
A lot of hard work and I'm very lucky I have a lot of angels.
What's next for Joan Goodman and PONO?I wonder about that every single day! I'm going to Italy in a couple of weeks. I'll keep you posted!