Leave it up to Pierre Hermé to bring us National Macaron day - that's Jour du Macaron in its originating country of France - in association with Relais Desserts. This is its 8th year running annually on March 20th and it's not just about celebrating the beloved macaron and the beginning of spring, it's to support a chosen charity, and this year it's Vaincre la mucoviscidose, the association for beating cystic fibrosis, in France. The idea is that participating patisseries in France and abroad will offer their macarons in exchange for a donation to the charity - that's a great way to truly enjoy your macaron guilt-free.
In addition to Paris, the cities I've found to be officially participating are Toronto, Vancouver, New York and Budapest, and although I can't find a website for London, surely Pierre Hermé (in Selfridges) is supporting a UK charity; last year it was Ambitious About Autism. And the young pastry chef we know from Masterchef Australia, Adrian Zumbo, joined in these last two years but this time is in Kuala Lampur teaching his craft, according to his twitter.
I spent the day perusing the participating patisseries for the most mouth-watering and craving-inducing images of macarons and it nearly killed me:
Dalloyau's candied ginger and apple
Christophe Roussel's macaron skewers (oh my god) and Variation de Moment (Changing Moment) of lavender and apricot
A sunny approach to sweet treats at Butter Avenue - love those minis!
Ruelo's varied selection includes some adventurous options, such as Black Truffle
I'll have to investigate whether there's some pistachio chopped up on there next time I visit Rahier
J'adore Cakes Co. does a pistachio rosewater macaron, two of my favourite flavours, which makes J'adore a high priority on the list to visit this summer
Moroco Chocolate just may have the most beautiful boutique in Toronto, and they create personalised macarons
Macaron Parlour likes to experiment with flavours including candied bacon - why not! - as well as Earl Grey tea and black sesame.
It appears as if this is the most celebratory Macaron Day going in terms of centralising it into a ticketed event and bringing Hungarians together in one space to indulge in macarons. The images I found in their site's gallery may not actually be from Hungary, I recognise one from a New York cafe's site, but rather they're a collection of images people were encouraged to send in - unfortunately they were posted without credit. If one is yours please let me know!
Thanks to Yashesh!