The first Men's International Woolmark Prize judging presentation was a different backstage experience, in that there was not just one look being styled for the hair. Five finalists were selected from 60 designers from 21 countries, and so each had their own vision for their models' look, created by the talented Toni & Guy session team.
In the Portico Rooms at Somerset House, the styling was underway for the competing designers: Sise from Japan, Asger Juel Larsen from Denmark, Australia’s Strateas.Carlucci, The Emperor 1688 from the UAE, and the duo who would be named winner of the prize, the USA's Public School. A lot of the models' heads were covered by hats or other head coverings for the judging, but that didn't mean the hair would be ignored.
I always include the Toni & Guy session team's how-to for creating the designer's look, and for this one we're focussing on the 'modern graphic yet sleek and elegant' hair that Sisi asked for:
- Wet hair down and apply label.m Gel section by section
- Create a side parting and with comb slick all the hair back apart from the front section
- Create a semi-quiff with the front section
- Let dry. Finish off with label.m Hairspray
Public School, winners of the Men's International Woolmark Prize 2014/2015. Photo: CFDA
Sise's competing collection (left) and a winning look from Public School. Photo: Merino.com
Here's what was happening at this lively backstage while I was there (which may have included a rap or two from Aaron Gatward):
Photos by The Swelle Life unless otherwise credited.