Christmas just doesn't feel like Christmas without snow covered trees, does it? We may not have any of the fluffy white stuff in England; however, there's an especially enchanting winter wonderland to frolic about in London. For the past seven years, Claridges has commissioned a high-profile designer to craft the Christmas tree for display in the lobby of the luxury hotel in Mayfair. Now the bar has been raised, with Sir Jony Ive of Apple and industrial designer Marc Newson, along with British set designer Michael Howells, creating an immersive installation for the 2016 season. Revealed in late November, the magical setting explores the relationships between nature and technology and tradition and the future.
Here's to a lovely Christmas to all celebrating!
The entrance to the hotel has been lined with four-metre-high light boxes that glow with black and white photographs of snow-covered silver birch trees.
Lights cast different colours on the wintery scene throughout the day, transforming it from sunrise to night time.