Air travel is synonymous with aggravation and hassle, so it's a wonder that airport terminal design isn't more considered to benefit the weary traveller, as a standard. A delightful and most welcome exception comes courtesy of Singapore’s Changi Airport, voted by air travellers as the World’s Best Airport (Skytrax) for the sixth consecutive year. The Changi Airport Group is taking its passenger experience to a new level with Terminal 4, commissioning Moment Factory to produce two media features designed to entertain passengers as they navigate the airport’s remarkable interior.
From optical illusions to cinematic storytelling, the architectural media features transform the least-appreciated travel moments into surprises of delight and discovery. Passing through security screening, travellers are enveloped by an immersive media wall with a variety of content capsules that transform the ambiance. Picturesque high altitude landscapes alternate with virtual bas-relief sculptures that subtly come to life. In the heritage zone, real and virtual traditional shop house façades create an authentic backdrop for local culture and storytelling. Appearing static at first, the two LED façades spring to life with an engaging neighbourhood love story that brings two Peranakan families together.
The idea for Peranakan Love Story was developed in collaboration with the iconic Singaporean singer Dick Lee, and was inspired by the row of traditional Peranakan shophouse façades being built inside the terminal. Using large format LED screens and a trompe-l’oeil approach to content, Moment Factory decided to bring one of these façades to life with a playful and local love story. While visitors shop and get something to eat, their mood is lightened by this touching story of two families coming together through a marriage.
Moment Factory is a multimedia studio specializing in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, Tokyo, London, New York City and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations.