As part of Milan Design Week 2018, Associative Design will showcase “The Best of Portugal” in Brera Design District, a key area in Milan for the promotion of design. Originated by the Portuguese Association of Wood and Furniture Industries (AIMMP), Associative Design promotes Portuguese brands and products globally.
Bringing Portuguese flair and creativity to Milan Design Week, the Associative Design showcase will feature an expertly curated mix of contemporary and luxury Portuguese design and innovation, including furniture, lighting and objets d’art. The exhibition incorporates new designs from luxury furniture brand Duquesa e Malvada and a fresh home collection from Granorte, a leading sustainable cork flooring manufacturer. Serip Lighting will display new lighting designs, and recent newcomer OIA will present their Kandinsky side tables.
Designs from the AD Challenge ’17 will also be on show. Launched in 2017 by Associative Design, the AD Challenge invited fifteen Portuguese and international designers to submit proposals exploring new and innovative furniture designs. Designers were asked to use wood in their concept and to work alongside furniture makers in Portugal’s northern region. Expect designs by experimental Portuguese designer André Teoman with furniture manufacturer Johema, Finnish industrial designer Ville Kokkonen, contemporary Portuguese brand Wewood (a personal favourite of mine, I have one of their side tables), among others.