Runners, trainers, sneakers, kicks...whatever you like to call them, they've never been more popular than they are today. From the streets to the courts to the catwalk, sneaker design has been pushing the boundaries of fashion and function - and sometimes good taste - for over three decades. Sneaker culture has emerged from an underground movement to a multi-billion-dollar industry, and there's something for everyone. Sneakers are now my go-to footwear, which I tend to formally refer to as 'my running shoes' for some reason. There's a strong nostalgia attached to sneakers; most of us can name what we wore in school, and we definitely remember which styles we coveted. For me it was a pair of hi-top Nikes with a padded, spongey tongue. I don't know why, but when a classmate walked into school wearing these one day - white with a black swoosh - I just had to have them. I finally found them after months of looking - back in the day there was no online sourcing in 30 seconds - and I was left deflated when the only pair in my size had a big wrinkle in one of the tongues. They were not perfect and I thought I might die. So close. Later I had pink foil sneakers. That took guts.
To celebrate the ubiquitous sport shoe, the designers at U-Dox and Thames & Hudson, the creators of Sneakers: The Complete Collectors Guide and Sneakers: The Complete Limited Editions Guide, have released two great companion gift products, and I'm giving them away!
Sneakers: Postcards consists of 30 detachable postcards selected from the concept and location photography seen in both Sneakers books. Whether it is the adidas München ‘Oktoberfest’ shoe or the super-limited-edition Nike Air Mag replica of the shoes in Back to the Future 2 created for the Michael J. Fox Foundation, each of the postcards is an absolute classic design that can be shared or kept.
Sneakers: The Trump Card Game will let you and a friend battle it out over which footwear brand is better than the other, which sneaker is the coolest, rarest and most high-tech. Featuring over 50 iconic sneaker designs, this top trumps game gives you all the information you need to play out your opinions and outsmart your opponent. The bonus is that you'll become a sneaker expert overnight.
To enter, go to my instagram and complete these three steps:
- ♥ the giveaway post(s)
- Leave a comment telling us which sneakers are your favourite, past or present.
Two prizes are available and each will have a unique winner. You can enter from any country. All accounts that have followed, liked and commented by 9am, GMT (London time) on Friday, April 24 will be counted. An announcement will be made via instagram and the winner will be tagged with instructions to get in touch to claim your awesome prize. Good luck!
P.S. If you're not on instagram - I'm still fairly new to it myself - you can leave your comment on this post.
Here's a look at some of the postcards and trump game cards:
And for the ultimate sneaker freak, the most comprehensive sneaker app ever developed has just been released, Sneakers: The Complete App for iPad, available only on the App Store. Built upon a compilation of two Thames & Hudson publications, the app is an encyclopedic guide to sneaker culture, and includes:
- Over 500 sneakers
- 360°rotations of every sneaker
- 100% filterable content
- An interactive view of an artist’s studio
- An informative, interactive look at the anatomy of a sneaker
Sneakers: The Complete App is available for £4.99 (£2.99 for the first two weeks beginning April 8, 2015) on the App Store.