The BAFTA qualifying Aesthetica Short Film Festival (ASFF) has teamed up with London College of Fashion to establish a new fashion film strand at this year’s event, showcasing inspirational collections, stories and behind-the-scenes glimpses of the creative process at designer stores.
For the first time at ASFF, visitors will be able to experience the glamour and style of fashion films produced by top names such as Vivienne Westwood, Swarovski and Louis Vuitton, starring figures from the fashion world including Lily Cole in Lorna Tucker’s Red Shoes, inspired by Westwood’s Climate Revolution. Sponsored by London College of Fashion, the new strand establishes a place for serious discussion about fashion film – its responsibility to society and impact upon visual culture – and also provides a rare chance to see sensational fashion content.
This year's ASFF features a masterclass with fashion filmmaker and curator Kathryn Ferguson. A member of the British Fashion Council Fashion Film panel, Ferguson has worked on productions for Selfridges, Chloe and Lady Gaga and will draw upon her extensive experience to dispense industry tips from the sector. Also joining ASFF this year, as part of its hosted networking sessions, is costume designer Wendy Benstead, who has worked extensively with Jessie J, Paloma Faith and Kimberley Wyatt as well on advertising campaigns for companies such as Baileys, Film 4 and MTV.
The fashion film programme is complemented by ASFF’s second new strand, which presents an international platform for the representation and exploration of advertising films. Films will be shown by leading agencies including Partizan, Solab and White Lodge and will be contextualised in an introduction to the inaugural screenings on Friday, 7 November by two filmmakers from Ridley Scott Associates and Sara Wilson, stylist & photography manager at Jigsaw.
This stylish collection of films reflects a continued interest of Aesthetica Magazine in recognising the creativity and innovation involved in the fashion and design industry. The publication has often highlighted important exhibitions such as Hello my name is Paul Smith, at the Design Museum, and The Future of Fashion is Now, at the Museum Boijmans Van Beuningen in Rotterdam. ASFF’s new fashion film line-up creates a timely focus on this genre as creators are playing with its identity and redefining its possibilities.
ASFF 2014 runs 6 - 9 November across the city of York, a gorgeous city well worth visiting. For more details and tickets visit the festival website www.asff.co.uk.
From Tribe, directed by Jan Macierewicz. Photo courtesy of Studio DT Film and ASFF