Ok, so this is now last month's news because that's when it launched, but I am a fan of Orla Kiely so I wanted to talk about her shoe range with Clarks. I'm surprised this collaboration with the British heritage retailer - they've been around since 1825! - is the Irish print designer's first venture into shoes, mainly because I thought she'd have launched under her own label long ago if only to supply the shoes for her presentations at London Fashion Week. One season in the Portico Rooms at Somerset House - until three collections ago this was her LFW home which she transformed into a 1970s-tinged Orla Kiely world - I was admiring the wooden platforms on the models and then realised they were from Topshop, and thought how tough it must be to find the perfect pair to finish off her retro-inspired looks each season and complement her bags just so.
Orla Kiely's collaboration with Clarks would have been slightly more eyebrow-raising if the modest high street retailer hadn't already done a collection with another homegrown label known for prints, hipster fave Eley Kishimoto, two brands you would never think of simultaneously, which made it kind of cool. And Clarks didn't order a watered down approach for the masses, or at least that wasn't what was delivered in the end; the electric zig-zag and cubic prints in bold colours were true to the duo's 'pay attention to me!' aesthetic of the time.
Clarks is known as a shoe retailer of modest styling and modest pricing which has positioned itself as the trustworthy place to buy quality shoes for your kids (and have them fitted properly), and for adults to buy a nice, sensible pair, leaving a wide gap in the middle. These designer collaborations get the teens and fashion-savvies excited and in the door, or clicking. And maybe it's not so surprising to see Clarks stretching so far outside of their comfort zone with these crazy graphics and sky-high platforms; United Nude's Rem D Koolhaus co-founded the forward-thinking, edgy shoe brand with British shoemaker Galahad Clark - yes, of that Clark family. Nice to see they're not afraid to play around and have some fun.
Here's the Orla Kiely collection for Clarks, in all its chunky-heeled, platformed, Mary-Jane and T-barred glory:
And look how she's incorporated her famous double stem print into the sole of the shoe:
If you happen to be a Canadian fan of Orla Kiely, you're in luck - the collection launched today at Gravitypope and it appears to include everything seen here.