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August 04, 2013

Swelle Review: Elizabeth Arden Untold Fragrance

Elizabeth Arden's newest fragrance, Untold, launches in the UK on 5th August exclusively at Debenhams (nationwide in September), and I've been invited to review the eau de parfum spray. The concept of the scent is about facets, first reflected in the texture of the gold packaging as well as the surface of the glass bottle and its subtle curvature which creates striking angles, then the layered scent itself, to embody the perfumer's inspiration. Clement Gavarry explains: "I wanted Untold to be a harmonious balance of the many facets of a woman, which, for me, is the source of genuine beauty." The name Untold comes from the idea that these facets are revealed over time. 

Many times the story behind a creation goes right over our heads. But I was pleasantly surprised to find that the top, middle and base notes - each representing a characteristic of the Untold woman - are clearly identifiable even before reading about them, making the scent a truly faceted olfactory experience. And it combines all of my favourite elements - crisp floral, fruity, and warm, which combine to finish, just as Gavarry had intended, in harmonious balance, which I would sum up in layman's terms as simply 'yummy'. 

Here is how the scent is layered to represent the facets: 

Top: Black Currant LMR*, Bergamot, Pink Pepper, Pear

Mid: Gardenia, Peony, Jasmine LMR* 

Base: Sandalwood, Patchouli Heart LMR*, Musk, Amber 

(*LMR= Laboratoire Monique Rémy. International Flavors & Fragrances Inc.’s in-house, natural facility situated in Grasse, France, that specializes in extracting natural raw materials through a craftsmanship technique. Therefore, productions are rare, fine and represent the best quality in the marketplace.)

What I love about this scent is that it has a bit of everything that's desirable, delivered as a cohesive fragrance that makes it appealing to just about everyone (ie. great gift idea!). 

Elizabeth Arden's Untold is available 5th August at Debenham's in the UK and launches nationwide 1st September. 


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You are lucky that you have been invited to review this perfume. I liked that gold coating around the bottle. I think it's a beautiful experience for you after using it.

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