For the fourth year running, this year’s Ideal Home Show is inviting professional and amateur cake decorators from across the UK to show off their decorating skills by entering the ‘Ideal Cake Decorator of the Year’ competition, this year in the theme of the London Underground, to mark its 150th Birthday.
With a desire to promote the art of cake decorating and celebrate a true symbol of London life, this year’s competition is looking to find the most creative interpretations of the London Underground, in cake craft.
Since 1863, the London Underground has provided a service for millions of people worldwide passing through the capital city. It has also been a fundamental mode of transport for visitors to the Ideal Home Show in London since it began in 1908, seeing tens of thousands of visitors arriving via the tube each year. So, Ideal Home Show are calling upon all bakers and cake decorators to enter their London Underground Ideal Cake Decorator of the Year competition 2013.
Split into a Professional and Amateur competition, the Ideal Home Show wants you to create a cake inspired by the London Underground. This can be anything from a realistic representation, such as a tube carriage itself, to an interpretation of its nostalgic charm or a station name.
For amateur cake bakers, the judging will take place on the Seasonal Cookery Theatre at 2pm on Friday 22nd March, hosted by a panel of expert judges including Charlotte White, cake designer of Restoration Cake.
Charlotte commented: "I will be looking for entries which reflect the love that goes into creating an edible work of art as well as a true representation of the London Underground. I hope that lots of aspiring cake designers will bring their work along to join in with the 150 year celebrations!"
The competition will be judged on creativity so don't worry if your icing skills are not top notch – give it a go and let your imagination run wild! It's so easy to take part in the competition and it's open to everyone. Anyone bringing a home-decorated cake to the show with this theme will receive FREE tickets on the door and gain automatic entry to the competition by taking their cakes to the display and judging area in the Ideal Food section.
Thanks to resident judge Charlotte White, the winner as well as being laden with a trophy and prizes from the Ideal Home Show team, will also be offered a place on one of her cake decorating master classes. This is for anyone who is keen to learn the art of wedding cake decorating. With a little knowledge of the ‘structural engineering’ required, Charlotte will share her tricks and tips as well as the benefit of 5 years of professional experience to show you how to make a simple but chic tiered cake of professional quality. This class is also an excellent entry level for anyone looking to start a career in Wedding Cake design.
• Bring your home-decorated cake to the show; you'll be directed to the display with your cake (22nd March Amateur competition)
• Make sure you label your cake with your details: name, phone number and email address (Professional entries can bring business cards to display)
• Come to the amateur prize-giving on the Seasonal Cookery Theatre at 2pm 22nd March, where the judging will take place
• All cakes must be at the Seasonal Cookery Theatre before 1pm prior to the judging commences, to set up
• You can take your cake home with you if you wish
• Professional competition entries must be submitted on Friday 15th March by 11am – contact james.maloney@media-ten to register your entry by 1st March
The winner will receive:
*Ideal Cake Decorator of the Year 2013 trophy
*Kenwood Citrus kMix stand mixer KMX58, RRP £379.99
*Dinner for 2 in the Gregg Wallace Seasonal Restaurant
*Copy of the Ideal Home Show Cookbook
* Charlotte White Wedding Cake Decorating session (worth £90.00 for a 3hr class)
*2 Free Tickets to the Ideal Home Show at Christmas 2013
...plus more prizes to be announced.
Have fun creating your cake and good luck!