Classic Brand, Modern Twist
Few fashion houses have the long and
illustrious heritage of Lacoste. The French apparel company has been providing
smart and elegant designs across its ranges of clothes and accessories for the
better part of a century. It is a testament to the design house's emphasis on
classic lines and colours that its chic clothing has always been synonymous
with the height of style throughout its history.
As a brand, Lacoste is always in step with the prevailing trends of the time: from its high end style to the comfort of its casual leisurewear. The Lacoste identity has always embraced a pared down interpretation of contemporary style. Understated designs in block colours of subtle hues have always been favoured by the creative minds behind the name.
As autumn 2012 rapidly approaches, it is with some interest that those in the know are taking note of the design company's new line of clothing and accessories, Lacoste Live. Lacoste Live proves to be not so much a departure from the name's brand identity as it is a development and natural progression into contemporary styles. A new and vibrant colour palette allows the Lacoste designs to come to life in a collection that emphasises exuberance, energy and a youthful delight in everything fashionable.
The Lacoste Live range provides a full wardrobe of refined Lacoste creations and accessories, all of which are conceived to appeal to the smart, cosmopolitan and youthful customer demographic. From beanie hats to Bruton high top trainers to the classic Lacoste Polo shirts Lacoste Live has taken its inspiration from timeless college fashion and developed a new and defining appearance for this autumn's newest range.
The new style of Lacoste Live embraces the eclectic and draws inspiration from modern urban, classic Americana and European elegance in equal measure. Introduced are printed hoodies and tee shirts to compliment and contrast with the block hues of the Lacoste Polo Shirts. Striped tracksuits and wide-brimmed baseball caps reference old school street fashion, whilst the sweater dresses and the woollen crepe dress recapture the daring feminine style of the 1960s.
Playfulness is on trend and Lacoste has taken inspiration from the thrift store culture of bricolage and reinvention. Their clothing matches classic designs with modern colours and toys with concepts of improvisational style. The women's Rugby and Oxford shirt dresses invert traditional male apparel and reintroduce them to the female wardrobe. The look may unmistakably be “items reclaimed from the boyfriend's cupboard”, but the clothing itself retains the classic Lacoste lines and finesse.
The concept of playfulness and improvisation runs throughout the collection and it is obvious that Lacoste Live is designed to create complete ensembles of items that remain bold and striking individually, but which fall together with cohesion, and a contrast that is effortlessly complimentary.
Lacoste has identified that sophistication has become the hot look for the style-conscious and urban hipster who is defining current trends. Classic has become cool, and smart understatement is entering mainstream fashion once again. The Lacoste Live identity is simple: “preppy is now hip and edgy”. There is no other name that can match the French brand in this area of their own expertise.