Max Studio's Fluid, Feminine Fashion Comes to London

With the opening of their first store near Nothing Hill this February, Max Studio, a U.S. clothing label, brings their unique style across the Atlantic. Founded by Leon Max in 1979, Max Studio, a California-based company, has been designing for nearly three decades, smart, feminine designs for the modern shopper looking to renew their wardrobe. The new U.K. store will feature a wide range of casual MaxStudio.com line, as well as the limited edition Leon Max Collection.

A single look at the Max Studio's 2012 Spring collection, and it's obvious that pure fabric is our friend. Whether it is a shoulder-drape, crinkled silk chiffon maxi dress in russet orange, or an iridescent chiffon side-drape dress in watercolour tones, get ready to let out your inner Greek deity. Sheer layers flow delicately down these romantic designs, some featuring an open back. The tops and shirts, too, follow the female shape with fine lace material that drapes naturally.

For a cutting edge look, Max Studio offers a wide range of fitted blouses in cotton as well as in jersey; several fitted black cocktail dresses can also be found – with a range of accessories from  simple lace to bands for a unique, stylish appearance. In trousers, you'll find skinny jeans as well as wide-leg, which pair perfectly with an asymmetrical top or jersey tunic.

You can very well go from refined casual to cutting-edge fashionista, or walk a fine line between the two, with this Spring 2012 collection. With designs as unanimously seductive as Max Studio's, one can only wonder where the next store will pop up!