A Look at the New LFW Cinema
Spring Summer 2012 is the first season at London Fashion Week for the BFC Cinema, set up in a tiny black hut-style theatre in the BFC Show Space at Somerset House (BFC is British Fashion Council). They did livestreaming as well as show their programme of fashion films on a loop which is what I caught when I popped in after the Jasper Conran show, which I saw thanks to LFW sponsor Vitamin Water (photos coming, I swear. 'Twas a good one, too).
You can watch some of these films at LFW TV
Here are my favourites of what I caught, starting with House of Flora's film by Ryan Parry. "A playful nod to Grace Jones, Keith Haring pop art and gestures of Josephine Baker", it was an infectiously energetic performance with plenty of colour and striking shapes in the body movements, designs and backdrop.
Now this next one was pretty cool. The subject is Sarah Angold 's lighting sculptures which I thought were accessories because this was fashion week, and I kind of wish it was actually possible to wear one of these translucent coloured pieces. However, this film by George Petrou was loooooong. It ran with several minutes of silence and then a soundscape by Danny J Lewis sprung in to remind you there had been no sound until that point. For fashion week especially, when people don't have long to sit and watch, an edited version would have been better received. People got tired of waiting for it to end and left. That's a shame. It would be best played at parties hosted by Timothy Leary, if that were possible.
Charlotte Olympia's To Die For by Jam and featuring Portia Freeman, is a gorgeous, surreal, murder mystery featuring designs from the current AW collection.
First two photos © The Swelle Life
Others shot from films, as previously credited