Last year I interviewed the fantastically talented makeup artist and art director Trine Marie Skauen (read it here). We saw her candy-spackled eyes, fresh glossy looks and avant-garde creations - but what about the men? Making the male models camera-ready is a bit more of a mystery, and one that you likely won't mind me exploring further!
The Norwegian all-round creative works in tandem with her fashion photograher fiance Marco DiFilippo, and together they travel the world creating extraodinary and beautiful images for magazines, advertising campaigns, video and an array of projects. (I think we've found two nominees for the 'coolest life' award.)
Here Trine answers some questions and gives up a glimpse into what's involved in making up and grooming male models, and what she thinks of it:
How do you approach making up men when you don't want them to look 'made up'?
I would say I work more or less in the same way when approaching ideas for men as I do girl models. I do research and make mood boards if necessary. If the client wants him to look "natural" then it is more about the skin, making it look fresh, lips not dry, and covering acne and red spots. Then a "messy" styled hair.
Are there many opportunities to do more creative looks on men, especially when the target audience is men? Do men want to see the avant garde in their fashion magazines?
No, I don't think so, the majority of clients want "good looking" men in their campaigns. The differences are mostly if he should be slick, smooth or the urban, messy, cool guy. Like the cool Diesel / Levis guy or the slick Armani guy.
When it comes to magazines, I cannot speak for the men out there, but I believe most men probably like the cool, handsome "normal" guy; they can relate to that type. They probably read GQ, Vanity Fair etc. When it come to the more avant garde magazines like Numero Homme, which I love, the target group is more narrow.
This photo of the 'boy in the bow-tie' prompts the question 'How far do you go with the grooming for a shot where clothes are not the focal point?'
Sometimes I use foundation, creams or also oil, and we go as far as it takes us! It depends on the look. This image is from a test shoot and we just used a some normal cream, if I remember it correctly.
Ok, I'll come right out and ask - did you have to do his armpits?!
When it comes to my job and putting makeup on models, they are used to it. They know they have to come to a shoot and just let us do what we want.
But I also see more and more boys using cosmetic products, they just want to look good. If they have acne or red spots they can use some foundation or concealer, some use balm on a dry lip, some use a little powder. Ok, it is not so many of them...yet. The trick is to make it look as "natural" as possible. I also like when men take care of their nails and hands.
Do you have a preference for working with guys or girls in terms of the makeup? And also the behaviour, is one generally more pleasant to work with or is it an individual thing?
The behaviour is individual, but I must say the most fun guys we work with are Brazilian, they are so easy going and fun. Overall, all the boys we have worked with were great, we've never had a problem. Some are just more stiff then others.
As for preference, it depends on the client and the model and project. I like both.
Thanks, Trine! You can learn more about Trine Marie Skauen and Marco DiFilippo's production company and view their work at their website www.tmstudio.me