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September 18, 2010

Swelle Boutique Autumn Preview: MITRA


Autumn is soon arriving at Swelle Boutique! I'm happy to announce the first of the new offerings is a smart and femine Victorian-inspired mini collection of one-offs by MITRA, called Victoriana. The young dynamo behind the label is a talented Florida-based artist and designer who likes to give us a little fantasy in our clothes, as she does in her inspired and playful paintings

The Victoriana collection consists of a taffeta and brocade Soirée strapless dress with black piping on the front and back; Victoriana wool coat with a jacquard yoke on front, back with jacquard-covered puffed cap sleeves and front pockets, with pale yellow lining throughout; and a seriously sexy outfit of the navy Parlor Gathering Top with gorgeous details you must see for yourself (below) paired with a soft grey, light denim pencil skirt with a back slit revealing a hint of black lace peeking out.

As always, garments are available to buy in preview so if you're interested, please contact me for more details. There is only one of each piece. The dress and outfit are small and the coat is very roomy, it's a true large.

Swelle Boutique is being redesigned and rebranded as I write this. A huge thanks to all who loved the look of the debut design and I hope you won't be disappointed that it's going to look much different. I built the first version myself to get Swelle up and running and now need a look and template that's going to accommodate growth, and a wider variety of designer styles. I do plan to continue to infuse a dreamy feel with my photography as that's where my heart lies, and as always the clothes will be beautiful and feminine. Some exciting new designers will be joining Swelle throughout the season - all collections designed exclusively for us - and I can't wait to bring them to you.

Please watch for a late September launch and until then, the last of the summer clothes - all one-offs and limited edition pieces - are on sale.

  Starred Photos




Photos by Denise Grayson


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Denise -- love the collection, the photos, the styling, the location you chose. Beautiful work! Can't wait to see the site redesign.

Thank you, Amy! That's so nice to hear. I can't wait to show you the redesign and the new collections!

Denise ♥

oh my! I love everything! But I think that coat just stole my heart.

Gorgeous!! I love the coat especially. :D

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