What's Your Shoe Story?
To get everyone revved up for The Shoe Galleries, a shoe fanatic's fantasy come true courtesy of Selfridges, they want your shoe story. And for your contribution you may just win a years supply of shoes! You won't be competing with me; unfortunately my only shoe stories involve whining, blisters, cuts, friends asking 'Do you own any shoes you can actually walk in?' and limping in bare feet on city streets with a grimace on my face and naughty words spewing from my mouth, because all of my favourite shoes have it in for me. Despite their disloyalty, I still love them. Maybe my daughter will have better luck with them one day.
The Shoe Galleries is due to be the single biggest shoe destination in the world, showcasing 150 designers with 55,000 pairs of shoes in stock at any one time and 4,000 pairs on display. That should increase my chances of at least one pair loving me back?
Part of the inspiration for The Shoe Galleries was the idea that everyone has a shoe story, whether it stems from your favourite pair, a hidden gem or your first expensive pair that cost a month's rent. Tell yours to Selfridges and not only will you get to shout about your favourite shoes to the whole world, but you could be in with a chance of winning a gorgeous new pair (one winner every week!). Plus one lucky winner will scoop a year's supply of shoes from Selfridges!
Daphne Guinness has already submitted hers and it sheds light on why she was wearing those Alexander McQueen 'reptilian' shoes in the first place - which were several sizes too big - and surprisingly she swears they were very light and comfortable! We won't get the chance to call her bluff so let's just take her word for it, shall we?
You can enter by submitting your shoe story here
The Shoe Galleries open on the 23rd September
Above is just one view of this shoe paradise, and Selfridges' Director of Accessories Sebastian Manes describes what The Shoe Galleries will look like when complete:
"Imagine you are in a gallery. From the entrance you see a succession of doorways, and at the end a huge window flooding the space with daylight. Your journey begins at the front, with shoes from the best of the high street. Slowly you begin to travel through different galleries until you reach the end - the couture designer gallery, flanked by Chanel and Louboutin, and a vision of Eden - the new suspended garden at Selfridges. Shoe heaven!"
And don't forget to grab some Pierre Hermé macarons on the way out!