At Last! Swelle Boutique is Now Open!
After a bit of teasing for the past several weeks I am so happy to announce that Swelle Boutique is FINALLY here! I invite you to have a browse to see what gorgeous things the invited designers have been working so hard this spring to create for you.
Swelle Boutique was dreamed up as an extension of The Swelle Life, which in my mind has become a collection of beautiful things that, if you haven't noticed, have a certain look to them! I've met so many designers since writing about fashion who, through their work, represent everything this blog holds dear - exquisite detail, playfulness, inspired and original thinking, a romantic sensibility, and lots and lots of colour, both soft and vibrant - and I am extremely grateful to them for their eagerness to contribute to this project. That includes those who are busy working on their first collections as I write this as they are key to moving this forward. And all of them are the loveliest, loveliest people which really matters to me. Who wants their clothes made by jerks?
Certain colours and textures can immediately make you feel happy, and I want this to be intrinsic to what Swelle Boutique offers.
The collections are priced very reasonably for what they are, and I've made a point of having pieces that are accessible and I will continue to do so.
I'm so proud of these amazing designers and really, really thrilled with their first exclusive collections of one-offs and limited pieces. It all feels right and I can't ask for any more than that. Thank you.
I need to say that it would have been impossible for me to create my boutique without the unfailing support of my family. My husband Kyle has a relentlessly demanding job, yet he took over - without me having to ask - all my family duties during this last intense stretch and many times well before it, taking care of the house and most importantly, our daughter. I haven't been able to read our four year-old her bedtime stories in a week and she has been so understanding (plus it helps that she loves her Daddy so much). Our cuddle time has had to be brief and to make up for it she's nestled in beside me many times as I've been putting these pages together. She hasn't complained once and just the other day said to me "Your shop is going to be beautiful and everyone will buy your lovely dresses."
I love you, Kyle and Elle. My dreams would be nothing without you.