Couture Cadbury

I was on my laptop tonight (big suprise) with the TV on because that's the only way I watch it these days, when suddenly I found my eyes away from my monitor, held firmly by this image on the TV screen. A heavenly apparition - a figure in miles of layers of pale yellow chiffon that was flowing in and out like one of those ethereal deep sea creatures fluttering in the currents to an emotional score - was so jawdroppingly beautiful I wondered what the heck could this be? It's an advert on Comedy Central for Two and a Half Men for goodness sake!

I watched intensely until the end and anticipated the name that was about to appear on the screen, I hadn't a clue as to what it might be, there was no familiar pattern in this ad (ie. you always know a car commercial no matter who it's for). It was Cadbury's Flake. The delicacy of the chiffon layers a metaphor for the airy layers of the chocolate. You'd think I am now about to say 'I can't believe it, what a drag!' and that the bubble had burst, but actually I was thinking 'Respect.' It was most certainly an homage to Alexander McQueen's stunning Kate Moss hologram but this was no cheap rip-off. I watched it about 10 times it was so captivating. Yulia Lobova is the creature inside the heavenly vessel. Watch it with the view expanded. 

I still won't eat a Flake, they are way too sweet and I prefer my chocolate bitter, but the next time I see one I will give it an approving nod.

 

Comments

[Chris Gerke]

Breath taking! ! I have some pale yellow chiffon like that with a ruffle that was a bed cover and shams. I think I'll make a petticoat out of it. What an inspiration. QUEENIE

[Hayley Golightly Style]

I absolutely adore this ad. Its utterly stunning and I love how its paying homage to Alexander McQueen. The ad was phenomenal, love this post!
http://hayleygolightlystyle.blogspot.com/

[The Style PA]

Of course it's been influenced by McQueen... and they aren't the only ones. You'll find little references all over the place. It would be a shame if they take it the other way and try to sue as some blogs are suggesting they are.

[Denise @ Swelle]

Thanks guys, I love it, too. It's a treat to watch. I'm not bothered about whether there are impending lawsuits, the big guns can duke it out in the courts like they do. I'm just happy to finally see something inspired in a commercial!

Denise ♥

[Vint Junky]

yes, i seen this the other night too and was suprised by some tweets saying it was disgraceful that they copied that mcqueen image. It's a mcqueen homage surely?