I was on my laptop tonight (big suprise) with the TV on because that's the only way I watch it these days, when suddenly I found my eyes away from my monitor, held firmly by this image on the TV screen. A heavenly apparition - a figure in miles of layers of pale yellow chiffon that was flowing in and out like one of those ethereal deep sea creatures fluttering in the currents to an emotional score - was so jawdroppingly beautiful I wondered what the heck could this be? It's an advert on Comedy Central for Two and a Half Men for goodness sake!
I watched intensely until the end and anticipated the name that was about to appear on the screen, I hadn't a clue as to what it might be, there was no familiar pattern in this ad (ie. you always know a car commercial no matter who it's for). It was Cadbury's Flake. The delicacy of the chiffon layers a metaphor for the airy layers of the chocolate. You'd think I am now about to say 'I can't believe it, what a drag!' and that the bubble had burst, but actually I was thinking 'Respect.' It was most certainly an homage to Alexander McQueen's stunning Kate Moss hologram but this was no cheap rip-off. I watched it about 10 times it was so captivating. Yulia Lobova is the creature inside the heavenly vessel. Watch it with the view expanded.
I still won't eat a Flake, they are way too sweet and I prefer my chocolate bitter, but the next time I see one I will give it an approving nod.