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April 16, 2010

Rowanjoy's Dreamy, Romantic Dresses at London's Alternative Fashion Week


One of my favourite designers and contributor to the soon to be launched Swelle Boutique, Rowanjoy, will be selling her gorgeous dresses, skirts and new line of handprinted art deco t-shirts - all one-offs! - at London's Alternative Fashion Week, April 19 -23 at Spitalfields market from 11 am - 5 pm. If you're in town, treat yourself to a visit to her lovely stall!

The beautiful image above is from a past collection but gives insight into the dreamy and romantic aesthetic that Rowanjoy consistently delivers each season, using the loveliest vintage fabrics and trims. For Swelle Boutique she's created two dresses with soft peachy silks mixed with contrasting cotton prints and lace panels, and an outfit of a skirt with a polka dot tulle ruched overlay and a grey marl t-shirt handprinted with a green art deco design, printed fabric inserts, with lace and tiny rhinestone embellishments - each piece one of a kind and handmade by the designer. Lookbook photos are imminent and I can't wait to give you a preview!


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I'm hoping to get over to alternative fashion week, I think it'll be a great way to end my semester in London!

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