Last November I was glued to Showstudio's livestream of Gareth Pugh creating a one-off dress right before our eyes for two long days and I have the posts to prove it. I checked back after the livestreaming had concluded, for days, but couldn't find the finished dress. I'd been dying to see what shape it had taken as it was impossible to tell exactly what it was meant to look like. He and his assistant had cut out countless shapes from the fabric using stencils in what appeared to be a monotonous and backbreaking process. Once in a while Gareth would hold up a piece of exquisitely shredded black angelskin as he was working, an inadvertent tease for those of us who were trying to piece together this couture puzzle.
When I went to Showstudio today to watch Philip Treacy follow suit and create some one-off hats (coming tomorrow) I saw that the dress was for sale in the shop and that they did a little film (of course! it's Showstudio!) to present it. Raquel Zimmermann was the model of choice, but rather than simply pose with the clothes she killed it to Lady Gaga's Pokerface. Awesome. Click the image below to watch.
And the price? The dress costs £7,500. Compared to $4,750 for Balmain cargo pants with fake holes in them that are priced that way just so someone like me can't buy them, I'd say that's a bargain. Comes with the film of the dress being made, too. I believe it took at least three full days to complete the dress with both Gareth Pugh and his assistant working at it. If my bum looked awesome in shredded angelskin and I had that kind of money, I wouldn't be wearing pretend beat-up cargo pants.