Noa Noa Yesa Yesa

That was my worst post title ever (but don't worry, I'll beat it). Luckily what I'm about to show you is one of the best things ever if you love gorgeous 30s inspired clothes and stunning photography. And if you're here, chance are you do!

These are the catalogue images for Noa Noa's Christmas collection. The time is nearly up for availability on the pieces as the holidays now seem a distant memory (thankfully we're reminded by the busted zippers and popped buttons on our jeans), but I didn't have time to run this earlier and I can't let a new Noa Noa collection go by without sharing it. The photography sets the bar for what a high street chain can do. Maybe it's because they're Danish. Whatever it is, the sets and props, the styling, the harmonising of hues in the clothes, and the way the photographer captures the light and dark - especially for the dramatic autumn and winter collections - is beyond gorgeous. Every time. The models are cast perfectly and embody the youthful yet sophisticated look that Noa Noa is known for - they look so innocent yet don't seem dressed up in mummy's clothes. I want to live in one of their catalogues.

All images courtesy Noa Noa

Noa Noa always take extra photographs of interiors and details which may or may not be used in the catalogues; the images enhance the atmosphere they so beautifully create with the models:

Comments

[Reyna]

I really love the first skirt, and a few of the dresses and sweaters! Very pretty! I also love the splash of purple thrown in!

Thanks for visiting my blog and leaving a comment :) Goodluck with yoga!

[Jen Trail]

I am an American living in Copenhagen... and I live right down the block from this store! I happened to pick up this catalog, and it is indeed beautiful. I'm just wondering if you have the "negative" versions of these photographs on purpose?

[Denise @ Swelle]

Reyna - I know, I love the skirt, too! I have some of their underskirts which are just great to have around.

Jen - I have access to Noa Noa's image bank and this is where I get the images for my Noa Noa posts. Are these photos different from what ran in the catalogue? I didn't see the Christmas one. A few do look like negatives, they always have extra photos in their image bank, beyond what was actually used. They likely did some experimenting, they love to do that which is one of the reasons I love their photography so much!

Denise ♥

[taylor]

these images are beautiful! I love her hair!

[Sandra @ DebutanteClothing]

Oh what a great photo spread. This is so my ideal style - ladylike cardigans and frilly dresses, toughened up and disheveled. Swoon! Thanks for the inspiration and eye candy!