Oswald the Lucky Rabbit Back to Reclaim Spotlight

Oswald the Lucky Rabbit, the Disney character that was introduced in 1927 and preceded Mickey Mouse, has returned, in t-shirt form. He was actually revived in 2006 when he was reacquired by Disney - NBC/Universal had previously owned the rights to Oswald since his debut - but has since remained low-key. (Not used to all the paparazzi mayhem, I'm guessing.)

Now the vintage Disney icon is ready to step out with his own limited edition line of t-shirts from Lucky Brand, to be sold exclusively at Lucky Kid, Lucky Brand stores and luckybrand.com in time for summer.

This reminds me of the wide availability of 'lucky' rabbits feet keychains when I was growing up, dyed in all kinds of colours...that was really gross! And just wrong. I bought one at Marineland on a class trip when I was about 12 (to attach all zero of my keys), I was looking at the display which must have had hundreds of them, trying to decide whether to go for the 'natural' fur in white or light brown, or the new flashy colours like electric blue or fuchsia. I decided the colours were tacky (ha!) and went with the pure white. I actually petted it on the bus ride home. Eeuuwww.