Gareth Pugh presented his collection in Paris in the form of a film in collaboration with Showstudio's Ruth Hogben who has a real knack for bringing sartorial things to life, especially when the subject matter tells its own story. This isn't an 'oh, those are nice clothes' kind of presentation, it stands on its own outside of its fashion week context, it's just a really cool thing to watch. I still find myself going back to Insensate regularly, created with Nick Knight. And the model is Natasa Vojnocic who in her performance embodies the 'hard femininity' that Pugh sought to represent in his collection.
To watch the film and the interview with Gareth Pugh that follows, click the photo. (He is so cute I just want to give him a big cuddle.)