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December 04, 2008

Marc Jacobs Wanted to Do Madonna, and He Did

LouisVuitton_Madonna2

"I think we should do Madonna," declared Marc Jacobs in a recent meeting to discuss Louis Vuitton's next ad campaign. According to WWD, he had seen her show the night before and was "totally just blown away by it, and moved by her performance, by what she had to say, and her energy." Yeah, she'll do that.

A Blackberry request was sent and in five minutes the deal was made. Steven Meisel, who replaced Mert Alas and Marcus Piggot (said to be an amicable severance of their long-term collaboration) shot six pictures for the campaign that will start running in February. Fashion certainly moves fast.

If you've been reading for awhile you'll know I hate it when fashion houses ditch the models in favour of (over-exposed) actresses and singers (unless they're French, of course). And Madonna is both (well, sort of) and frightens me just a little. She's the epitome of a 'Superstar', an autocratic figure who commands our attention. Yet the feel of these pictures is undeniably appealing; she almost blends into her surroundings - a sepia-toned Parisian bistro "evoking a Brassai atmosphere" that links beautifully with Jacob's spring 09 collection for Vuitton.

LouisVuitton_Madonna1

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Comments

I think madonna was a great choice!!

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