Insensate

Best described by the filmmakers themselves:

"Conjuring a macabre phantasmagoria that unfurls before your eyes like a sinister but beautiful bloom, Insensate showcases the brutal geometry and raw creative fire of Gareth Pugh's A/W 2008 collection to truly bewitching effect. Set to a thundering, atmospheric soundtrack specially devised by artist Matthew Stone and utilising Pugh's twin cinematic inspirations of Predator and The Wizard of Oz as an aesthetic starting-point, this film takes us on a mesmerising, monochrome whirlwind ride, creating a chilling yet compelling world of complex reflection, refraction and glittering incandescence melting in and out of inky black."

First, I highly recommend you watch it directly from Showstudio - the quality of the original is superior to the YouTube below, as is the atmosphere of the web page for viewing it (be sure to click the play button).

I'm not typically drawn to dark visuals (can you tell by my blog?) but this film is absolutely captivating, and hypnotic at times, not to mention the perfect visual and aural extension of Gareth Pugh's mindblowing designs. It's not so much about darkness as it is light, which is used to illuminate and create movement and shapes in such a way that it gets under your skin. Brilliant work from renowned fashion photographer Nick Knight and filmmaker Ruth Hogben. Love the soundtrack. This has to be the coolest job model Abbey Lee Kershaw has ever had. Lucky girl.

Comments

[Nicole]

wow thats sooo weird!! but so cool at the same time!!!