Best described by the filmmakers themselves:
First, I highly recommend you watch it directly from Showstudio - the quality of the original is superior to the YouTube below, as is the atmosphere of the web page for viewing it (be sure to click the play button).
I'm not typically drawn to dark visuals (can you tell by my blog?) but this film is absolutely captivating, and hypnotic at times, not to mention the perfect visual and aural extension of Gareth Pugh's mindblowing designs. It's not so much about darkness as it is light, which is used to illuminate and create movement and shapes in such a way that it gets under your skin. Brilliant work from renowned fashion photographer Nick Knight and filmmaker Ruth Hogben. Love the soundtrack. This has to be the coolest job model Abbey Lee Kershaw has ever had. Lucky girl.