The Madness Begins: Comme des Garcons for H&M Hits Harajuku

The most highly anticipated (and shockingly unexpected in the first place) designer/high street retailer collaboration EVER has finally arrived. Comme des Garçons for H&M was made available Saturday for a full-on fashion feeding frenzy at its debut location, the aptly chosen street-style capital of the world, Tokyo's Harajuku district. 

So, why the fuss? If you're not familiar with Rei Kawakubo and Comme des Garçons, the videos above and below tell the story (though you may not hear what H&M's Creative Advisor is talking about - speak up, please!), so take a look if you want to see what it's all about.

The 30 piece collection hits selected locations Thursday, November 13. Now that we've seen what's on offer, it is by far the most exciting, high quality, and true-to-brand collaboration yet. Good luck to the next designer who steps up. For locations near you, look here, and click on the bottom left of the page. Big surprise, it isn't coming to Newcastle in the UK. Hope you have better luck where you live. (Sniff) Aw, hell. THAT'S CRAP!!