Every season I look forward to Noa Noa
's new catalogue, not just for my favourite Danish retailer's clothes but for their images which are like a time machine to the eary 1900s - they make life then seem effortlessly fashionable and tranquil. A romanticised version that makes for an appealing delusion, and yes - I would like to live it, too. Although this time, for their holiday collection, they've taken the notion into fantasy and imagined a gothic winter wonderland with models done up in a mix of 1920s style with a hint of folk finished with Victorian and Edwardian details - a look that is lush, fresh and modern. Noa Noa is all about the pieces, the layers, and the accessories. And they never fail to stay true to their signature style while making each collection new and exciting.
Their goth 'n snow treatment is perfect for this time of year (especially when conveyed so beautifully). It's a way of embracing the darkness of winter while keeping things optimistic and not too weighed down, with the white, fluffy snow. (It will be black outside by 4 pm today in England and that will soon become 3 pm, but it's not dark until 11 pm in high summer so don't feel so bad for us). Images courtesy of Noa Noa
All images courtesy and copyright Noa Noa