Marion Cotillard's First Lady Dior Ad

Here's the first first look at the new "cinematic" Lady Dior handbag campaign starring Oscar winner Marion Cotillard. Wasn't it just last week we heard she was "in talks" with the fashion house? WWD describes Cotillard as being "perched on top of the Eiffel Tower, its intricate metalwork echoing the canework pattern on the iconic tote" - they're not saying she's really up there, are they?? When I saw it for the first time in April, I was stunned at the enormity of the structure. It's huge. I had anticipated an anti-climatic moment, like most experience when they first see the Statue of Liberty - "Huh? That's it?? She's so puny!"

Like her dress? It's John Galliano from his Spring 09 collection.

The campaign will first appear end of month in France and the UK and consists of four parts, with Paris being the first city and chapter. Further details will be revealed on a forthcoming website: LadyDior.com.

Photo: Politics in the City