The Maison Martin Margiela Show is Going to Give Me Nightmares
Maison Martin Margiela showed in Paris yesterday, celebrating its 20th anniversary of creating highly innovative, fresh, and very wearable clothes for women and men. Martin Margiela is idolised the world over by design students, fashionistas, fashion editors and above all, his peers. And, he's the real International Man of Mystery - in his 20 year career he's never been photographed, nor has he granted an interview. Business communications are said to be done via fax (do we still have those?). Regardless of these accolades and the avant-garde context in which we are to view Margiela and his team's presentations, the way in which he chose to present his collection just plain scared the crap out of me. Models appeared to have their heads on backwards, there were long wigs on shoulders, wigs with what looks like a dog's mouth poking out (sorry to the model if that's in fact her mouth), masked faces (how in the world did the models see their way down the runway? Maybe there was a pile of them on the floor at the end)...stuff that after witnessing would have had me sleeping in my parents bed as a child. And not much has changed since then.
However, if you find all of this intriguing and want to learn more about Martin Margiela and why he is considered the absolute best by the fashion giants, read this excellent article.
And you can visit the MMM website to see how the fashion house has chosen to communicate and package itself (very telling) - once in, it appears you've wandered onto someone's FTP site. Just so you know, you are where you're supposed to be. But they do make you wonder.
If you're not a total wuss like me, take a look at more shots from the show:
ahhh, hold me!
Posted by: Bridget | October 02, 2008 at 01:25 AM