It's True, 'Want' Doesn't Suck

My favourite Toronto boutique Want certainly does not suck. Nor does it wang, blow, or narf (I made that last one up). And neither does their newly relaunched website - anymore (there wasn't really anything there until now). A trip home wouldn't be complete without a visit to their Yonge & St. Clair or Avenue & Lawrence shops (they're also on Bathurst in Richmond Hill) to browse the racks of irresistably feminine, stylish clothes (it's impossible not to leave with something), and now you can buy from direct from their website.

Their online shop offers a selection from their in-store stock of over 70 predominantly L.A. brands in three categories: Accessories, Basics and Must-Haves. Owner/buyer Pari Davis has a keen eye for what women want and she must be right - clothes fly off the racks as loyal and eager shoppers watch for the latest arrivals. It's one-stop shopping for any occasion - from rainy, do-nothing Sundays to office to black-tie, plus a large collection of accessories to play with.

 
Personally, I go in for the dresses, which Want do brilliantly. Thanks to my recent purchase of two super-comfy yet great-looking Notify and Bailey 44 dresses, I have now achieved my 'dress every day' goal (meaning that I wear dresses every day, not that it was a challenge to get dressed everyday, though admittedly, there have been days I'm not proud of). The key is finding dresses that you actually want to wear when you wake up, it's practicality as much as style. It has to be easy and comfortable for getting things done around the house, a dash out to the local chippy, do well for a girls' lunch with a little accessorising, and hand-washable. Dry cleaning just won't work for inclusion in the 'every day' rotation. (Both of my new dresses say 'Dry clean only' but neither are silk so I handwash). So, bravo to Want for giving us fabulous options for whatever it is we need. In a range of prices from dirt-cheap to investment piece. And I love that they carry Ella Moss, BCBG and Trina Turk.

Oh, and their coats and jackets are amazing. I still have and wear often an Edward An pink-mix silk tweed belted coat with a removable tulle crinoline that I bought 6 years ago (what happened to Edward An?), and an aqua Ruth coat with yellow contrast piping that is even older and still cheers me up when I put it on. They are modern classics that I will always want to wear (provided I'm not exploding out of them and popping buttons. It's come close). Enduring love of your wardrobe - that's a sure sign that your beloved boutique is doing their absolute best for you.

Need style advice? You can hide behind your monitor and ask away using their Ask a Stylist online form. And don't miss the Window Shop feature for a preview of special in-store items that you can order by phone (right now there are several to-die-for dresses). Me want. You want?

 

Comments

[Tammy]

OMG...check out the 'Almost Free' section! I love the Sin Floral and Lace tube dress. so cute.
It's very dangerous that I work around the corner from Want!!

[Denise @The Swelle Life]

Oooh yes, I was staring at that one, then saw that the colour is mint and wasn't sure if it's a really pale mint (the photo looks ivory) or it's altogether different and maybe not so nice - the price going from $339 to $99 made me think so, Want doesn't usually do huge discounts. Maybe you could take a look in person and let us know!