Ernest Hemingway's lush Key West home where he lived in the 1920s and 30s sets the mood for the irresistably feminine and romantic clothes from Danish brand Noa Noa. This inspiration translates to a delicately feminine collection of dresses, jackets, accessories and swimsuits for spring and high summer.
It's late in the spring season yes, but I've just discovered Noa Noa and I'm thrilled to bits for it. While flipping through their spring catalogue in a local shop at the weekend, I was transported to the beach scenes from the film Summer of '42 (at least that was the feeling. We live by the sea as well but when our groceries are delivered it's far less eventful).
It's that desire to live moments from a distant past that makes Noa Noa so utterly enticing. Exquisitely capturing the spirit of the early 20th century aesthetic, they also consider today and what's to come, resulting in a wonderful, modern look for women and girls (yes, Noa Noa Mini is for the little girl at her most lovely and adorable, prancing and pretending in easy comfort).
What I love most about the range is the versatility of the individual pieces. You can put together a head-to-toe polished 1920s ensemble of muted blues, pinks and greens, or mix with contrasting items from your wardrobe to create a truly original look that is totally You.
OH! I almost forgot to mention the incredibly reasonable prices. When trying on a few jackets (see below for the one I bought, and adore), I expected at least two times the cost of what I saw on the tag. The range is very well constructed with high quality fabrics that feel as soft as they look.
OH! #2 - Noa Noa's Code of Conduct is used to instruct their suppliers about their firm stand against the use of child labour, concerns for the environment and its protection, and demands for professional health and safety regulations. (We really should be looking into these things when supporting a company, should we not??)
Noa Noa has retail shops across the UK and Europe (check their website above for details) and there are plans to expand into Canada (great news, friends!)
If you can spare a moment for a bit of time travel:
I have this cropped ruffle-collar jacket, it feels great on (very light and comfy) and looks fantastic over tea dresses or with a T-shirt, jeans and one of their lovely, lovely chiffon rosette hairbands.