Hungry for Some McCouture?

The Guardian reports that McDonald's has just announced that their good ol' uniform has, at last, been given a major upgrade. British couturier Bruce Oldfield (second from right in photo) was asked by the fast-food chain giant to create a more upmarket image for their staff. (But if the person serving us looks good, how will we know we're doing something naughty? Oh, right, the food will remind us. If not then, it certainly will later.)

The front line female staff will trade their thick poly top and pants for a patterned blouse and skirt, accessorised with a logo scarf (great for hiding hickeys) and for the boys and men, a black and mocha (their word, sounds tastier than 'beige') shirt and black pants. The managers will wear black suits and have a choice of three ties. Can we assume then, they are all men?

Bruce Oldfield counts Sienna Miller and Jemima Khan as his clients, according to the McDonald's press release. I bet Sienna's thrilled with the new association. Maybe Oldfield will comp her a free scarf, she does have a thing for that mixy-mashy styling.

I was trying to think of what the old uniform looked like, I haven't set foot in McDonald's in ages  (okay, I use the drive-thru). Then I found this comparison photo:

Ya, it was time. Shud-der. Don't know about that scarf, the huge golden arches logo looks a bit silly. Upon taking in the whole ensemble in person I might confuse the restaurant for an airplane cabin and ask her to tell the person behind me to stop kicking my seat.