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April 29, 2008

Inside Coco Chanel's Paris Apartment

Coco_chanel_portraitIf you've ever wondered how Gabrielle Bonheur 'Coco' Chanel lived, it is as incredible as you may have imagined.

To promote Chanel's latest scent, Coco Mademoiselle, the fashion house has created a fantastic website befitting its reputation. It includes a virtual tour of Coco's famous Paris apartment, the backdrop for the campaign's films and advertisements. Also featured is a download of the film (the long version of the commercial), behind-the-scenes look into the making of the film as well as the styling, choosing the jewelry, setting up the apartment and the launch party. Heavy daydream territory.

Keira Knightly is the face of the parfum, playing the role of Coco herself. So if you don't like her all that much, just concentrate on the scenery.

Click here for the website, and try not to get caught in the 'Keira as Coco' reflections in the mirrors, just click in the middle of the screen to start the tour.

Celia Walden of The Telegraph was enviably granted access to Coco Chanel's time-locked apartment and found a lifetime of treasures (I would have been paralyzed with awe and then asked to leave):

The entrance to her apartment

Coco_entrance

Glass and guilded wheat coffee table

Coco_coffee_table

Chinese urn and coromandel screens

Coco_urn_screens

The anteroom with silk bergere chair

Coco_anteroom

The sitting room

Coco_sittingroom

Venetian mirrors in the dining room

Coco_venetian_mirrors

See the sidebar for facts about Coco Chanel!

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Top Facts about Coco Chanel

  • 1. Began as a hat designer in Paris in 1908.
    2. Revolutionised fashion during the 1910s, freeing women from restrictive clothing such as corseted gowns
    3. Launched the famous Chanel suit in 1923.
    4. Influential in the creation of the 1920s flapper image.
    5. Popularised the LBD with a backless, strapless version that created much controversy.
    6. Introduced costume jewelry to the world and the multi-strand style of layering necklaces.
    7. Fashion's only figure to be named on Time Magazines 100 most influential people of the 20th century.

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